Havas +
Conoce más
At Havas+, everything starts with desire. Growth, Powered by Desire is our strategic mindset — the force behind how we help brands become noticed, chosen, loved and shared.
Through Converged AI, our group's proprietary platform that harnesses advanced data, technology and AI we understand audiences, anticipate behaviors and design media experiences that spark desire and deliver measurable growth.
HSBC tackled Gen Z auto insurance adoption, where 70% of vehicles are uninsured. They simplified the complex product, aligning benefits with Gen Z's media habits. The trend-optimized campaign boosted policy sales by 95%, setting a new record.
In a highly regulated, competitive, and message-saturated financial industry, Profuturo has committed to a comprehensive communication strategy centered on relevance. Through the integration of advertising campaigns, strategic partnerships, financial education initiatives, and digital assets, it has built an ecosystem that brings together and amplifies its various communication fronts, generating consistency, closeness, and coherence with its audiences. This approach has strengthened the brand’s positioning, consolidating it as a trustworthy and approachable option with a clear purpose: to support people in building their financial future.
The awareness campaign “Crime is not a game” addresses a highly relevant social issue: the vulnerability of young people when interacting with unknown profiles within video games, a digital ecosystem that calls for greater awareness and prevention. Overall delivery exceeded planned KPIs, achieving record cost efficiencies on YouTube and maximizing campaign visibility, with a 91.1% increase in impressions and a 110% increase in views, despite content durations that fell outside all benchmarks.
For the launch of the JAECOO J5, the media strategy started from a clear premise: find the right differentiator and activate it with precision. The vehicle's pet-friendly proposition — non-toxic and antibacterial materials — became the centerpiece of a campaign built around a strategic alliance with Mexico's largest pet store, efficiently allocated investment and continuous optimization. The result: qualified visibility, accelerated consideration and measurable commercial impact from day one. Over 185 millon impacts vs the plan
Home Depot faced a clear challenge: improve investment efficiency, increase visibility among relevant audiences, and drive conversions in a highly competitive environment on TikTok. The solution was TikTok Smart+, a format that uses machine learning to decide in real time who sees the ad, where, and when. The results speak for themselves: CTR multiplied by 5 — the message reached the people who actually cared. CPC fell 68% — the same investment generating twice the traffic. Cost per session dropped 85% — Smart+ doesn't just drive clicks, it drives quality visits. And bounce rate decreased 34% — the people who arrive, stay. Smart+ didn't just make the campaign cheaper — it made every dollar work harder. Less cost, more relevance, better conversions.
