Havas Market
House of Performance & e-Commerce
At Havas Market we are the full-service global commerce and performance offering of Havas Media Network, designed to respond to consumers’ desire by combining strategy, creativity, and performance. Our team of eCommerce consultants, retail media specialists, and performance experts delivers seamless, frictionless, end‑to‑end shopping experiences across performance media, performance content, retail media, and eCommerce.
Leveraging the broader expertise of Havas Media Network and strong partnerships with leading eRetail players, we optimize the entire path to purchase, helping brands grow by making it easier for people to find and buy their products across marketplaces, retail media ecosystems, and owned websites—driving real, measurable business impact and best‑in‑class results for our clients.
Amazon Marketing Cloud is a strategic tool for building more profitable full‑funnel Retail Media campaigns. AMC enabled us to understand how consumers interact with different advertising formats throughout the purchase process, allowing us to identify behavior patterns, repurchase cycles, key category timeframes, touchpoints, and the most effective products for acquiring new consumers. This allowed us to build increasingly personalized audiences to accompany consumers throughout their purchase journey.
Greater brand visibility and a deep understanding of performance across key e‑retailers, driven by a comprehensive approach based on continuous analysis of sales, catalog, and inventory, accompanied by actionable recommendations. Supported by SEO optimization across all digital channels, as well as website management, Brand Stores, and enriched content.
Increase in IKEA’s presence in search engines and in the generation of organic traffic, driven by a robust and scalable SEO strategy. This reflects a deep understanding of search demand, enabled by improved indexation, broader keyword coverage, and alignment with SEM campaigns to create a strong synergy across efforts.
