Welcome to
Havas Village Mexico
We are a home for collaborators. At a time when the industry has fragmented across specialties and disciplines, we're proud to be truly integrated - physically and philosophically.
This way, we work faster, smarter and happier.
Chief Executive Officer
Havas Mexico
Head of Back Office
Chief Growth Officer
Head of Investment and Value Team
Managing Partner Havas Media
Managing Partner Havas +
Managing Director Arena Media
Managing Partner Digital PODS and MOTECH
Managing Partner and
CCO Creative
Head of Digital and Integration
Havas Market Director
For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Our new Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study – surveying 91,000 people across 10 global markets, along with 1,300 brands across 42 categories, reveals:
of people surveyed are tired of brands pretending they want to help society when they just want to make money
think that the world is going in the wrong direction, at a global level
believe that brands should be doing more to improve and support their personal health and well-being
The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we think that’s a good thing.