Atún Dolores is one of the most icónic brands in Mexico and the tune for their jingle is reconized by generations, However the lyrics have changed throughout the years to reflect the brand's evolution. The tune was memorable, the message wasn't. That's why we launched a Branded Mission on the perfect plafform to amplify our message, TikTok. The creative idea was to transform our iconic jingle into a participative experience within the ecosystem where entertainment culture is built. We used content creators as detonators, but after that we left everything in the hands of people and the response was spectacular!, becoming the highest participation Branded Mission and demostrating that the updated jingle managed to reinstall itself within culture through co-creation.
All people are welcome at the cinema. Everyone, regardless of their origin, orientation, color, sex and religion.
For that reason, Pride Day turned out to be the ideal opportunity to remember it, so together with Cinépolis we took advantage of the colors of the posters of several movies to make the different flags of the LGBT+ community with the message "THE CINEMA IS FOR EVERYONE".
For Christmas, Sephora needed to make its message “Part of Something Beautiful” impossible to ignore during one of the most competitive seasons of the year. We designed an offline “everywhere effect” to turn brand presence into visible, relevant and actionable desire. The campaign proved that, when used strategically, offline media can elevate relevance, build quality reach and drive store traffic, even in a landscape dominated by digital.
