Growth, Powered by Desire

    More than a tagline, Growth, Powered by Desire, is a strategic mindset that guides everything we do. It defines how we work and how we partner with our clients.

    The Power of Desire
    Our conviction is clear: desirable brands create desirable results.

    Desire is the invisible force that makes brands noticed, chosen, loved and shared. It turns awareness into preference, and preference into performance. It powers creativity, shapes culture, and drives business outcomes.

    Where Desire Meets Intelligence

    At Havas, we help brands cultivate that desire, consistently, globally, and at scale. By uniting creativity, media, production and the best of technology through our Converged.AI operating system, we transform ambition into measurable growth.

    We create desirable journeys that span the entire customer experience, journeys that move people emotionally and deliver results commercially. When desire meets intelligence at every touchpoint, it unlocks a measurable edge: the Havas Delta, our distinctive growth differential.

    ConvergedAI

    Our People

    At Havas, our desire starts with our people. We combine human ingenuity with advanced technology to create a global environment that still feels like family. We are an integrated and inclusive home where every talent can grow, express themselves, and reach their full potential.

    Leadership

    Juan Diez

    Juan Diez

    Chief Executive Officer
    Havas Mexico

    Gloria Aguilar

    Gloria Aguilar

    Chief Media Officer, Havas Media Network

    Virginia Elías

    Virginia Elías

    Head of Investment and Value Team

    Juan Felipe Moron

    Juan Felipe Moron

    Head of Product & Digital Transformation

    Violeta Caballero

    Violeta Caballero

    Managing Partner Havas Media

    Marine Garmrouguian

    Marine Garmrouguian

    Managing Director Havas Plus & Head of Havas Market

    Carlos Fernández

    Carlos Fernández

    Managing Director Arena Media

    Aldo Tabe

    Aldo Tabe

    Managing Director Digital PODS and MOTECH

    Catalina Henao

    Catalina Henao

    Co-Managing Director Havas HOY & Havas CX

    Jairo Lezaca

    Jairo Lezaca

    Co-Managing Director Havas HOY, CCO

    Francisco Mendoza

    Francisco Mendoza

    Business Lead Havas Health

    Jonathan Alatorre

    Jonathan Alatorre

    Head of Havas Play

    Macri Torres

    Macri Torres

    Head of Havas CX

    Mitzhajalla Ortega

    Mitzhajalla Ortega

    CSA Director

    Carolina Torres

    Carolina Torres

    Strategy Managing Director Havas Mexico

    Converged.AI

    In today’s fast-moving world we live in, Havas helps its clients grow by building stronger and more distinctive brands. That’s why we have developed a fully integrated global strategy and a Converged.AI operating system designed to drive Growth Powered by Desire. By combining creativity, data, technology, and artificial intelligence—all fueled by human ingenuity—we deliver end-to-end, tailor-made communications solutions that help brands stand out, connect, and grow.

    Our strategy is based on four pillars:

    1. The Havas Village Model

    2. Investing in Data, Tech, and AI

    3. The Power of Creativity

    4. One Common Vision

    Meaningful Brands™

    For the last fifteen years, Havas has been dedicated to understanding and building Meaningful Brands™. Our new Meaningful Brands™ report is a landmark study of brand value which interrogates new behaviours, shifting cultural dynamics, and priorities for people, businesses and brands in a complex world. The latest study – surveying 91,000 people across 10 global markets, along with 1,300 brands across 42 categories, reveals:

    72%

    of people surveyed are tired of brands pretending they want to help society when they just want to make money

    68%

    think that the world is going in the wrong direction, at a global level

    71%

    believe that brands should be doing more to improve and support their personal health and well-being

    The role of our Meaningful Brands™ study is to explore these shifts. At their best, meaningful brands win people’s loyalty; they occupy a bigger space in culture; they have a deeper resonance in people’s lives; and they set themselves up for the long-term win. They combine purpose with customer centricity to not just grow, but “Grow Well” - giving back to the people and the planet. In many ways the expectations of brands have never been higher. And we think that’s a good thing.

    Learn more