Arena Media
A Boutique agency network built around clients
Arena Media turns desire into a driver of growth, using data, technology, and innovation to create media experiences that propel brands with an audacious, collaborative, and results-driven vision. We are a boutique agency network that understands and embodies the spirit and ambition of our clients, treating every success as a shared victory and every obstacle as a collective challenge. We strive to shape trends through constant innovation, combining creativity with attentive listening to bring data to life. Through a distinctive approach that blends expertise and intuition, Arena Media delivers standout campaigns and experiences that drive meaningful and sustained impact for leading brands.
"Next Stop: IKEA” turned perceived distance into closeness using data, metro OOH, and hyper‑segmented digital messages. The omnichannel approach boosted visits and sales, earning industry and client recognition.
KFC developed an integrated strategy to dominate the key NFL moments in Mexico during the playoffs —Wildcard, Divisional, Championship, and the Super Bowl— aiming to maximize visibility and emotional connection in a market with 45 million fans and a high demand for fast food during games. With the “Touchdown Bucket” campaign, the brand positioned itself as the official companion for every touchdown, reinforcing the idea that each score is a perfect moment to share a bucket of chicken. The main challenge was standing out in the highly saturated Super Bowl conversation, where multiple brands compete for attention. The execution combined broadcast and pay TV, touchdown and halftime show sponsorships, as well as real-time content. The results were strong and client satisfaction was total, proving that innovation and unconventional actions can drive business results while building relevance and differentiation.
Sabadell faced the challenge of introducing its digital savings account in Mexico, one of the most competitive banking markets, with 18 traditional banks, 6 specialized banks and more than 770 fintechs, along with high advertising noise. With a brand that was almost unknown —less than 5% awareness since its arrival in 2016— the goal was to reach 35% awareness in its first year and position itself as a relevant new player. The strategy was built around the concept “La Incondicional,” inspired by Luis Miguel’s iconic song, to create immediate cultural connection and differentiate a savings product in a saturated category. The campaign was activated through an omnichannel approach: broadcast TV, pay TV, CTV, digital video, social media, display, OOH and airports, complemented by influencers to amplify conversation. In eight weeks, the campaign exceeded expectations, achieving 60% awareness according to Ipsos and positioning Sabadell as #1 in the savings segment and #4 in total banking, solidifying its entry into the Mexican market.
