Havas Play
We help brands play in culture
Turning Culture into Brand Desire.
At Havas Play we helps brands earn their place in culture and turn it into growth. We connect people and brands through the passions that move them—music, sport, gaming, fashion and lifestyle—by building playgrounds: living, transmedia systems where ideas travel across platforms, partners and moments. We operate within culture, not around it, starting with people, then shaping solutions that deliver both relevance and results.
We deliver solutions across Cultural Navigation, Branded Content, Live & Experiential IP, Social & Influence, Partnerships & Sponsorships; deployed as modules in one connected system - so ideas travel, scale, and perform. Powered by Converged.AI, we’re collaboration-first and partner-agnostic, plugging into client ecosystems to accelerate what works and scale what matters.
Aeroméxico, together with Havas Play, turned its 90th anniversary into a high-impact transmedia celebration, activating iconic locations across Mexico City and Times Square with Karla Díaz to combine emotional storytelling, cultural relevance, and social amplification.
Beefeater, through Havas Play, partnered with renowned photographer Henry Jiménez to bring its botanical universe to life for a young, social-first audience—turning the brand into a modern, culturally relevant gin through aspirational content, striking visual storytelling, and an organic creator-led brand world.
Vanish, together with Havas Play, turned the issue of textile waste into a tangible experience with La Ropamática, an interactive activation that showed, in a simple and powerful way, how to renew “old” garments and extend their lifespan, positioning the brand as a real ally in reducing clothing waste.
The Washington Post, through Havas Play, brought Washington Post LIVE to Mexico with global standards, and we turned it into a premium, high-level experience: impeccable production, intact editorial credibility, and a world-class live broadcast.
