From Mexico, our Center of Excellence, we create regional strategies with a unified vision and tailored execution, identifying and amplifying the unique opportunities of each Latin American country. We transform insights into action: we create and produce content adapted to local regulations, ensuring relevance, accuracy and compliance in markets as diverse as they are dynamic. In addition, we coordinate activation in each market, connecting teams, audiences, and purposes to ensure that each initiative comes to life with strength, consistency, and tangible results across the region.
Espadiva, a leading brand in the relief of menstrual cramp pain, made visible a problem that had been in our society for years: men's lack of empathy towards menstrual pain. We redefined what it is to put ourselves in the place of the other. As part of International Women's Day, we got down to work. 8M with a woman's touch allowed us to open the conversation and make a timely statement as a brand. This communication effort earned us the Aspid 2025 award as the best Street Marketing action.
Early brain development is a fascinating and complex process, supported by extensive scientific evidence. However, when talking to healthcare professionals, complexity needs to be transformed into clarity. That's why we created a visual aid for Enfamil inspired by Mead Johnson's Insight Selling Model: a tool that turns the role of key nutrients like DHA and MFGM into a visual narrative that shows how they drive essential processes like synaptogenesis, myelination, and cognitive development. The result is a scientific, but deeply human, story: a clear explanation of how proper nutrition in the early years not only supports the formation of neural connections, but builds the foundations for long-term mental development. Thus, each conversation with health professionals becomes an opportunity to show in a tangible way how Enfamil contributes to the neurocognitive future of children.
