Our vision at Havas is to make a meaningful difference for brands, businesses and people.
We drive this vision through our group's corporate strategy, Converged.
Converged harnesses the power of more than 23,000 people working across Havas' media, creative, production and technology divisions, transforming how we work and deliver results for clients around the world. Havas Media Network is the media, data and technology arm of the Converged strategy.
Following the launch of Swarovski's e-commerce site, the brand's challenge was to raise awareness of the online store and build user confidence in buying jewelry online.
The strategy for this objective was 100% focused on generating qualified traffic that would lead to transactions on the site. For this, we used mailing resources, dynamic creatives and prospecting + retargeting of audiences, and programmatic purchase of Google searches with degraded structure to incremental transactions.
Thanks to the connection established between Analytics and AdWords accounts, the creation of segments and the use of audiences within SEM campaigns, Google Ads contributed 24% of the transactions and 26% of the revenue generated. These efforts resulted in the brand being ranked #1 in Mexico in the User Behavior Analysis (UBA) ranking, increasing online sales by 323% and the conversion rate by 648%.
All people are welcome at the cinema. Everyone, regardless of their origin, orientation, color, sex and religion.
For that reason, Pride Day turned out to be the ideal opportunity to remember it, so together with Cinépolis we took advantage of the colors of the posters of several movies to make the different flags of the LGBT+ community with the message "THE CINEMA IS FOR EVERYONE".
