HAVAS +
Creating meaningful experiencies
We are now what the agency of the future looks like. Evolved with changing market demands, driven by business growth, leveraged on talent, experience and data, with agile and collaborative methodologies. We create meaningful full funnel experiences that allow us to maximize revenue, focusing on efficiency. We adapt and give adhoc solutions to our clients.
Establish portability as a flagship product in the postpaid sector, as one of the best rate plans in the Mexican market. We focus on designing the right strategy to implement in the optimal media to reach the most like-minded clients. In eigth months of pattern we achieved an increase of 253% of registration.
By increasing the delivery of registrations in the postpaid product, a CPA above the optimum was promoted. Therefore, we took on the task of activating the necessary levers in search of efficiency. Through our multidisciplinary team we carry out the following actions: improve the structure in the search channel, guaranteeing a share impression of at least 98%.
Make use of audience automation on Facebook. Optimize the landing page with a harder sell structure. Look for incentives to operators in the contact center based on their performance, in search of raising the conversion rate. It was possible to lower the CPA -60% in 5 weeks of work.
Position the campaign as the best option of summer offers and promotions against our competition. A highly effective reach and frequency strategy was designed with an optimal media mix towards the target, where 20% was allocated to special executions in media, achieving a total reach of more than 85% in the brand's territories.
The objective was to position the brand in the USA, to communicate our main benefit; effective hydration and moments of consumption (hangover, heat and exercise). A communication was directed to General market in the USA, identifying the moments of consumption of the target and activation of audiences, achieving an increase of 25% of the awareness, 43% of the consideration and 50% of the intention of purchase, an additional 1 million point-of-sale visits were generated.
After a period of confinement derived from the sanitary contigency, Applebble's had the challenge of bringing traffic to its restaurants. Through a mobile guideline and geofencing segmentation, users relevant to the brand are impacted. There was a 17% increase in physical visits to the store and a 14% increase in revenue in the restaurants impacted by the campaign, this vs the control restaurants.
We developed a Fufll funnel strategy with the goal of generating $1.2M pesos in E-Comm sales through paid media. The campaign was divided into 2 phases: Pre hot sale with focus on awareness and active data collection for the second phase hot sale aimed at driving consideration, maximizing conversions and increasing sales. This allowed us to generate one of the most successful campaigns of the brand achieving great results: 154% in sales with paid media ($3M vs $1.2M). +35% total sales in E-Commerce ($9.4M vs $7M) and ROAS 10.72 (10.72 vs 3.2).
